When the client asked for a "WTF moment," I knew I could deliver.

My grandpa would put me to work on the ranch. In turn, I put that experience to work in this first spot—and I also played the guitar on it.

Like tequila? Well, check it out on TV, the Metaverse, and across social.

True stories about music literally saving lives.

The first spot made Dr. Fauci cry.

Why sweat when you don't have to?

I wrote parody songs as a kid. Had no idea that skill would later sell beer.

Just grunt along...

Turns out I can help choreograph silly dances...

A juicy contradiction...

The introduction of Snickers Almond really raised the bar. But that line doesn't translate in Spanish, so we "took it to the next level."

If you carried around a burger with more meat than the competitor's offering, you'd expect más out of life, too.

We hid cameras to highlight the store's superior customer service.

Launch your day with nutritious Honey Bunches of Oats.

"If this is our reality, imagine our flims."